Skolverket /The Swedish National Agency for Education’s campaign "För det vidare"
This campaign aimed to increase applications to teacher-training programmes by highlighting the teaching profession in a positive light.
The exhibition, presented at an education fair with over 30,000 visitors, was designed to spark curiosity in a playful way and encourage visitors to engage with information about the profession, including taking a suitability test. The primary target group was young people preparing to choose a university degree.
The ambition was to create an exhibition that was both robust and appealing, prompting visitors to pause and explore. It combined integrated advanced technology with fully analogue elements.
Exhibition design: Ella Eklund
Art Direction: Le Bureau
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